As I sat in the drive thru this morning waiting on my a.m. caffiene fix, I stared unconcerned out of the window waiting for something worthwhile to come on Kidd Craddock in the Morning (they always crack me up). I was going over things to do today in my mind, when something caught my attention - what did they say? It’s a commercial, but they have paused long enough, and said something crazy enough to pull me away from myself to see what in the world was coming out of my radio…

Then they say it again…. “we love bugs!” … Now, they had my interest. What was this about? I must havemissed an important part of the commercial, because it left me with that empty feeling. All I knew was there seemed to be some people that love bugs, and they also mentioned (and I quote) “roaches and termites get a bad rap!”…

photo credit: CharlesLam

At this point I realized something. I knew then I was going to go home and look up “we love bugs”. I also knew, in that split second, that they were doing something right. At the risk of sounding like a complete horses ass, these “we love bugs” people just succeeded in marketing themselves to me, the listener. They said “we love bugs” enough times (more than I have done here, trust me) that there was no possible way that I could forget it, and when they said roaches and termites got a bad rap, well I nearly snorted the laugh came out so quickly and unexpectedly. They did it! I don’t know why they love bugs, nor do I really care, but they got my attention, and by God, I was going to Google them when I got home.

And I did.

First I tried welovebugs.com and that didn’t work, it took me to an auto collision body repair shop website. So, I googled “we love bugs” and came across welovebugs.org - only then did I realize it was an advertisement for the New Orleans Audubon Zoo’s opening of the Audubon Insectarium in approximately 25 days. That’s kind of neat, I already learned something today - because I had no idea there even was such a thing as an “insectarium” (much less, a word for it!).

So, if you feel like you’re going to look like a fool for clicking that link to check out the upcoming Insectarium first, make sure nobody is looking. Second, imagine being me and realizing not only did I fall head over feet for a “we love bugs” commercial, but I sat here and blogged about it.

photo credit: Laurent Jégou